How to Find Great Topic Ideas for Content Writing
Are you struggling to find topics ideas for content writing? It happens quite often that you find yourself in a situation where you can’t think of any useful topics to write about.
Although finding topic ideas for content writing can be hard, there is a process that can help any content creator to generate topics and improve their writing skills. Let us explore some effective ways to find topic ideas for content writing.
Writer’s Block
Getting started can be the toughest part for writers. You may sit there, staring at your computer screen, unsure of what to write and where to find inspiration.
Writer’s block is a common experience for new and even experienced writers. The reality is that inspiration doesn’t just fall into your lap, especially in the world of content marketing. It’s unlikely that you’ll stumble upon a topic without research.
Most new writers get stuck while looking for relevant topics for their content. If you want to start your writing journey, you can take a course in content writing. In a content writing course, you get trained by experts about how to find topic ideas for content writing and write relevant content for an audience.
This is precisely why we’ve compiled a list of our favorite free tools for researching content marketing outreach articles.
Understanding your Audience Needs
The best way to figure out what to write about is by simply asking the people you’re trying to reach. Take a look at their comments on your blog, social media interactions, and customer support inquiries.
Conduct surveys and interviews to gain insights. Dive into your own analytics to identify the topics that resonate with your audience.
Prospect Needs
For businesses, marketing and sales teams can collaborate to brainstorm topics that also serve as sales enablement. What challenges are your top customers encountering, and how can you address them? Identify any roadblocks in the sales process that a blog post, video, or webinar could help overcome.
Industry Discussions
Your content can serve as a platform for participating in the ongoing conversations within your industry. Share your perspective and insights that your audience needs to stay updated.
Stay informed by subscribing to industry newsletters, reading industry blogs, following thought leaders, and attending industry events to generate fresh ideas.
Here are some tools you can use to find topics for your content:
Google Search
Google knows what people are looking for, and you can use it easily to find out topic ideas for your content. You can type in your target keywords and Google will offer you some suggestions based on the relevance and search history. Before you complete tying your search query, Google will tell you the related keywords people are typing to look for information.
Google Related Searches
When you type any query on Google, you will find some other questions people ask related to your search on the bottom of the search page. You can create content on any of those queries or keywords, as these are the queries people are actively searching online.
Google Trends
Google Trends is another useful tool to research topics and ideas for content, but unfortunately only a few people use it. The best thing about Google trends is that it lets you know the trending topics for content in your niche. Although you cannot do a thorough keyword research, have an idea what is trending in your niche. Trying a combination of searches can help you create some topics for writing new posts.
YouTube Search
YouTube is a video search platform from Google where people make millions of searches daily. There are many things that people prefer searching on YouTube rather than Google.
You can use YouTube search in the same way as Google search to find what people are searching in your niche. Then use those queries to create topics and answer them in your content.
Choosing Topics for Content Writing
Now that you have a wealth of topic ideas at your disposal, it’s essential to exercise discretion and select the most relevant ones. How do you make these decisions? Consider these four key factors:
Search Volume: It’s essential to create content that people are actively searching for. Opt for topics associated with keywords that have high search volumes. However, don’t focus merely on high search volumes. Many websites use keywords with high volume and create a high level of competition for ranking. So, you also need to focus on the competition.
Competition: While some high-volume keywords might be challenging to rank for with a single blog post, consider an innovative approach, such as Pillar-Based Marketing. This strategy involves creating a cluster of content around a central topic and publishing it simultaneously to target a broader range of long-tail keywords, ultimately boosting your content’s visibility.
User Intent: Focus on topics that cater to different stages of the customer journey. Some individuals seek general information, while others are after specific details. For example, if you want to rank for the keyword “standing desks,” consider crafting articles like “the best standing desks” or “budget-friendly standing desks.”
Evergreen Content: While discussing current events can be tempting, remember that such topics may lose their relevance over time. Balance your content by covering subjects that will remain valuable regardless of trends, ensuring long-term utility for both your sales and search performance.
Summing Up on How to Find Great Topic Ideas for Content Writing
Finding good topic ideas for content writing is difficult, but it requires the right approach. Following the right steps, and using tools like Google search and Google trends, will help you get as many topic ideas as you want.
However, it is important to ensure that the topics you choose to write are relevant to your target audience and cover their search intent. After getting the right topic, you can write high-quality content that satisfies the search intent of your target audience.
